Fuel
Your
Why.
Performance nutrition for Aussie athletes who want to know exactly what they're putting in their body. Every ingredient named. Every dose shown. No proprietary blends. No BS.
Performance & Hydration
The bestsellers. Built for Aussies who train hard and want fuel they can trust.
So we built it.
A couple of years ago I collapsed 200 metres from the finish line. Heat stroke, severe dehydration, hospital. It was a rough lesson, but it changed everything. I started testing every product I could find and kept hitting the same wall: underdosed formulas, cheap ingredients like maltodextrin that left me bloated and cramping, and proprietary blends with no transparency. So I got to work. Pulse was built in my kitchen, with my mates as the test dummies, until we landed on something that actually worked. Transparent labels. Performance dosed. Built for the everyday Aussie athlete.
Transparency isn't a marketing line.
It's our commitment to informing Aussies what they are putting into their body, and why.
Pink Himalayan Salt instead of table salt for bioavailability.
Betaine Nitrate from beetroot.
Monk fruit instead of stevia to reduce bloating and that horrid aftertaste.
Every choice is deliberate, and explained on the label.
The Australian sports nutrition market is full of products that look the part but don't hold up when you read the label. Underdosed electrolytes. Cheap carb sources. Sweeteners that cause GI distress at hour two. We built Pulse to fix that. Our formulations are transparent because we have nothing to hide and everything to prove.
The ingredient difference.
Most brands talk about quality. Here's what it actually looks like on the label.
| What matters | PULSE. | Supermarket Brands | Other Aus Brands |
|---|---|---|---|
| Carbohydrate Source | ✓ HBCD: rapid absorption, no GI distress | ✗ Maltodextrin or sucrose: harsh on the gut | ✗ Maltodextrin blends: undisclosed ratios |
| Sodium Source | ✓ Himalayan Pink Salt: unrefined, trace minerals included | ✗ Table salt: refined, no minerals | ✗ Table salt or undisclosed |
| Sweetener | ✓ Monk fruit: no aftertaste, gut-friendly | ✗ Sucralose or artificial sweeteners | ✗ Stevia: causes GI issues at volume |
| Ingredient Disclosure | ✓ Every ingredient and dose fully labelled | ✗ Proprietary blends: doses hidden | ✗ Partial disclosure common |
| Electrolyte Profile | ✓ Endurance Fuel: Na 525mg / K 100mg / Mg 15mg ✓ Hydration Sticks: Na 500mg / K 200mg / Mg 70mg |
✗ Critically underdosed | ✗ Inconsistent across products |
| Creatine Quality | ✓ 5g micronised creatine: pure, no fillers | ✗ Lower grade, often blended with fillers | ✗ 3g serves: underdosed |
| Nasties | ✓ No preservatives, no artificial colours, no dyes | ✗ Artificial colours and preservatives common | ✗ Often undisclosed additives |
What our athletes say.
Built to help you perform better.
