Fuel that won't wreck your gut.
Why Pulse
Proprietary blends
Every ingredient and every dose is on the label. HBCD instead of maltodextrin, monk fruit instead of sucralose.
Easy on the gut
Of Endurance Fuel users we surveyed reported no stomach issues at all. Not one reported gut problems.
Taste better
Of customers who'd tried other brands say our flavour is better or much better.
Pulse customer survey, July 2026.
The Pulse difference
Most brands talk about quality. Here's what it looks like on the label.
| What matters | PULSE. | Supermarket brands | Other Aus brands |
|---|---|---|---|
| Carb source | ✓HBCD (cyclic dextrin) | ✕Maltodextrin or sugar | ✕Maltodextrin blends, ratios not shown |
| Sweetener | ✓Monk fruit | ✕Sucralose or other artificial sweeteners | ✕Stevia or sucralose |
| Sodium source | ✓Himalayan pink salt | ✕Table salt | ✕Table salt, or not shown |
| Doses on the label | ✓Every ingredient and every dose | ✕Proprietary blends common | ✕Partial disclosure common |
| Electrolytes per serve | ✓Endurance Fuel: 525mg sodium, 100mg potassium, 15mg magnesium ✓Hydration Sticks: 500mg sodium, 200mg potassium, 70mg magnesium | ✕Often low in sodium | ✕Varies across the range |
| Creatine | ✓5g micronised creatine monohydrate, nothing else in it | ✕Often part of a blend | ✕Serve sizes vary |
| Artificial colours and preservatives | ✓None | ✕Common | ✕Sometimes |
Meet the team
Alex Forbes
In 2023 I collapsed 200 metres from the finish line and woke up in hospital. Afterwards I read the labels on everything I'd been using, and none of it was up to scratch.
Underdosed electrolytes. Maltodextrin and artificial sweeteners. Doses hidden in proprietary blends. So I built Pulse: gut-friendly ingredients, every dose on the label, nothing cheap.
I use it every single day, and so do thousands of other Aussies.
My story
Max
Max is behind the camera for most of what you see from Pulse, and he's racing it too: Geelong 70.3 and Cairns Ironman in 2027.
What athletes say
★★★★★ 5.0 from 93 reviews
"After trying countless endurance brands, Pulse stands out. Endurance Fuel has become my go-to pre-run choice, and Hydration Sticks are my post-run staple."
"I noticed an immediate difference this netball season. With Pulse, I know exactly what's going into my body. Clean, natural fuel that keeps me performing at my best."
"Having Pulse in my corner means my fuelling is always dialled in. From easy runs to heavy Hyrox sessions, I know I'm getting the best out of every workout."
