We built Pulse because
the market failed us.

Underdosed. Overpriced. Full of ingredients you can't pronounce and doses you can't trust. We got sick of it. So we fixed it.

Chapter 01 — The Problem

"I collapsed 200 metres from the finish line. Heat stroke. Severe dehydration. Hospital."

A couple of years ago I was doing an endurance event. I'd fuelled exactly how the label told me to. I was using the products everyone recommends. I trusted them.

200 metres from the finish line, my body shut down. Heat stroke. Severe dehydration. I woke up in hospital.

It was a rough lesson, but it changed everything. I started pulling apart every product I'd been using. What I found was damning: underdosed electrolytes, cheap maltodextrin as the carb source, artificial sweeteners causing GI distress, and proprietary blends hiding exactly how little of anything useful was actually in there.

The products weren't built for athletes. They were built for margins.

Chapter 02 — The Build

Built in a kitchen.
Tested on ourselves.

I'm a local from Far North Queensland. Not a lab scientist. Not a corporate nutritionist. Just an everyday Aussie athlete who got fed up and decided to do something about it.

I started experimenting with real ingredients and performance-focused dosages. My mates were the test dummies. We trained on it, raced on it, and kept iterating until we had something that actually worked.

The brief was simple: every ingredient named, every dose shown, nothing artificial, nothing cheap. If it didn't work for me on race day, we didn't produce it.

That's still the brief today.

Chapter 03 — The Standard

Three things we'll
never compromise on.

No proprietary blends

Every ingredient and every dose is on the label, exactly as it is in the tub. No exceptions. Ever.

No nasties

No preservatives, no artificial flavours, dyes, or colours. Where we sweeten, we use monk fruit. Where we don't, we leave it out entirely.

Dosed for performance

Every ingredient is included because the science supports it, at a dosage that actually moves the needle.

Chapter 04 — The Ingredients

Why we chose what we chose.

Every decision was deliberate. Here's exactly what's in our products and why.

HBCD

Instead of

Maltodextrin

Highly Branched Cyclic Dextrin absorbs faster without spiking insulin or causing the GI distress maltodextrin causes at volume. It costs more. That's the point.

Pink Himalayan Salt

Instead of

Table salt

Unrefined, retains trace minerals that table salt loses in processing. Better bioavailability. 525mg per serve in Endurance Fuel. 500mg in Hydration Sticks.

Betaine Nitrate

Sourced from

Beetroot

Converts to nitric oxide in the body, improving blood flow and oxygen delivery to working muscles. Supports endurance and power output at a performance dose.

Monk Fruit

Instead of

Stevia or artificial sweeteners

Naturally derived, no aftertaste, and doesn't cause the bloating and GI issues that stevia causes at volume. Every Pulse product. No exceptions.

Creatine Monohydrate

Instead of

Creatine blends or gummies

100% pure creatine monohydrate in powder form. Blends and gummies dilute the active dose with fillers, sugars, and binding agents. 5g micronised creatine, nothing else.

Chapter 05 — The Community

Built for the
everyday Aussie athlete.

We're not building Pulse for elite professionals. We're building it for the early risers. The weekend warriors. The parents who train before the kids wake up. Anyone trying to get the most out of their training and their life.

We show up at events. We sponsor local races. We make ourselves available. Because Pulse isn't just a product, it's a brand built in the same community it serves.

If that's you, we'd love to have you on the journey.