About

The problem

"I collapsed 200 metres from the finish line. Heat stroke. Severe dehydration. Hospital."

A couple of years ago I was doing an endurance event. I'd fuelled exactly how the label told me to. I was using the products everyone recommends. I trusted them.

200 metres from the finish line, my body shut down. Heat stroke. Severe dehydration. I woke up in hospital.

It was a rough lesson, but it changed everything. I started pulling apart every product I'd been using. What I found was damning: underdosed electrolytes, cheap maltodextrin as the carb source, artificial sweeteners, and proprietary blends hiding exactly how little of anything useful was actually in there.

The products weren't built for athletes. They were built for margins.

Built in a kitchen. Tested on ourselves.

I'm a local from Far North Queensland. Not a lab scientist. Not a corporate nutritionist. Just an everyday Aussie athlete who got fed up and decided to do something about it.

I started experimenting with real ingredients and performance-focused doses. My mates were the test dummies. We trained on it, raced on it, and kept iterating until we had something that actually worked.

The brief was simple: every ingredient named, every dose shown, nothing artificial, nothing cheap. If it didn't work for me on race day, we didn't produce it.

That's still the brief today.

Three things we'll never compromise on.

No proprietary blends

Every ingredient and every dose is on the label, exactly as it is in the tub. No exceptions. Ever.

No nasties

No preservatives, no artificial flavours, dyes or colours. Where we sweeten, we use monk fruit. Where we don't, we leave it out entirely.

Dosed for performance

Every ingredient is in there for a reason, at a dose that's printed on the label for you to check.

Why we chose what we chose.

Every decision was deliberate. Here's exactly what's in our products and why.

HBCD

Instead of

Maltodextrin

Highly branched cyclic dextrin is the carb in Endurance Fuel, 20.9g per serve. It costs more than maltodextrin. We chose it anyway, for how it sits on long efforts. That's the point.

Himalayan pink salt

Instead of

Table salt

Unrefined salt as the sodium source. 525mg of sodium per serve in Endurance Fuel. 500mg in Hydration Sticks.

Betaine nitrate

Sourced from

Beetroot

1,000mg of beetroot extract, standardised to 50% betaine nitrate, so 500mg per serve of Endurance Fuel. Dose on the label.

Monk fruit

Instead of

Stevia or artificial sweeteners

Naturally derived and no aftertaste. It's the only sweetener we use. No stevia, no sucralose.

Creatine monohydrate

Instead of

Creatine blends or gummies

100% creatine monohydrate in micronised powder form. Blends and gummies dilute the dose with fillers, sugars and binders. 5g per serve, nothing else in the tub.

Alex and his sister at the Pulse stand at a local race

Built for the everyday Aussie athlete.

We're not building Pulse for elite professionals. We're building it for the early risers. The weekend warriors. The parents who train before the kids wake up. Anyone trying to get the most out of their training and their life.

We show up at events. We sponsor local races. We make ourselves available. Because Pulse isn't just a product, it's a brand built in the same community it serves.

If that's you, we'd love to have you on the journey.