
Endurance Fuel
Built on Highly Branched Cyclic Dextrin, not maltodextrin. Absorbs fast, sits light, and won't leave you hunting for a porta loo at 30km.
Free AU shipping over $130 · Dispatched from Far North Queensland
If this sounds like you
You've done the training. The fuelling is what keeps letting you down.
Those are the four things our customers wrote about most in their reviews. All four are fuelling problems, not fitness problems.
The difference
Why it doesn't wreck your stomach
Most endurance drinks are built on maltodextrin because it's cheap. It's also the reason so many people cramp, bloat and blow up late in a race.
| Pulse Endurance Fuel | Typical sports drink | Water | |
|---|---|---|---|
| Carb source | Highly Branched Cyclic Dextrin | Maltodextrin or sucrose | None |
| Carbs per serve | 20g | Varies, often lower | 0g |
| Sodium per serve | 525mg | Typically under 250mg | 0mg |
| Sugars per serve | 0.2g | Often 15g or more | 0g |
| Sweetener | Monk fruit | Sugar or artificial | n/a |
| Full dose disclosure | Every ingredient, every dose | Proprietary blends | n/a |
See it in use
Thirty seconds, one scoop, no lumps
Why this exists
I collapsed at the Cairns Marathon in 2023. Pulse came out of that.
I had run 1:27 for the half four weeks earlier and I went to Cairns chasing 1:24. I did not fuel it properly and I did not hydrate it properly, and I did not finish it. I came off the course dehydrated and under-fuelled in front of my family.
What I found afterwards was that the fuelling knowledge was hard to come by, and the products you could actually buy in Australia were worse. Cheap carbs chosen on price, vague labels, proprietary blends that tell you nothing about what you are putting in your body an hour before a race.
So I built the thing I needed that day. Properly dosed, every number printed on the tub, nothing hidden behind a blend name. I am not a supplement company that went looking for a marketing angle. I am a runner who got it badly wrong once and decided to stop guessing.
Alex Forbes, founder. Melbourne 2:58 in 2024, Gold Coast 2:49 in 2025, Ironman 70.3 in 4:33. Racing Sunshine Coast 70.3 this month, on this.
What's actually in it
Four ingredients doing the work
Highly Branched Cyclic Dextrin
A long-chain carbohydrate that clears the stomach quickly instead of sitting there. More expensive than maltodextrin by a distance. It's the single reason this formula costs what it does.
Himalayan Pink Salt
Delivering 525mg of sodium per serve, roughly double what a typical sports drink gives you. Sodium is what holds the fluid you're drinking where it's useful.
Beetroot Extract
Standardised to 50% betaine nitrate. Included at a dose you can actually read on the label, which is more than most brands will show you.
Monk Fruit
No stevia aftertaste and no bloating. It is what lets the formula sit at 0.2g of sugars per serve without tasting like nothing, and it is why the sweetness holds up on the third bottle instead of turning cloying.
Built for Australian conditions
525mg of sodium, because you are not training in England.
Most endurance formulas are built around mild northern hemisphere racing and carry under 250mg of sodium a serve. Train through an Australian summer and you sweat that out inside the first half hour, which is why so many people end up carrying salt tablets on top of their drink mix and still cramping.
It has been great in my training runs, especially in our extremely hot and humid conditions, where I don't have to top up with any salt tablets.
We formulate, pack and ship out of Far North Queensland. The sodium number was set for the conditions we actually train in, not the ones on the imported label.
Reviews
44 verified reviews, 4.98 average
43 of 44 are five stars. These are the same Judge.me reviews that run on the product page, from verified buyers only. We cannot edit or delete them.
Nutritional info
What transparency actually looks like
Most brands hide behind proprietary blends. We put everything on the label, exactly as it is in the tub.
| Per serve | Per 100g | |
|---|---|---|
| Energy | 340kJ / 81 Cal | 1360kJ / 325 Cal |
| Protein | 0.0g | 0.0g |
| Fat, total | 0.0g | 0.0g |
| Saturated | 0.0g | 0.0g |
| Carbohydrate, total | 20.0g | 79.8g |
| Sugars | 0.2g | 0.9g |
| Sodium | 525mg | 2100mg |
| Potassium | 100mg | 400mg |
| Calcium | 30mg | 120mg |
| Magnesium | 15mg | 60mg |
| Per serve | Per 100g | |
|---|---|---|
| Highly Branched Cyclic Dextrin | 20900mg | 83600mg |
| Himalayan Pink Salt | 1400mg | 5600mg |
| Beetroot Extract (Betaine Nitrate 50%) | 1000mg | 4000mg |
| Potassium Citrate | 279mg | 1120mg |
| Calcium Citrate | 143mg | 571mg |
| Magnesium Bisglycinate | 75mg | 300mg |
Ingredients: Endurance Fuel Blend (Highly Branched Cyclic Dextrin, Himalayan Pink Salt, Potassium Citrate, Calcium Citrate, Magnesium Bisglycinate), Beetroot Extract (Betaine Nitrate 50%), Food Acids (Malic Acid, Citric Acid), Natural Flavour, Natural Sweetener (Monk Fruit).
Packed in a facility that also produces products containing Soy and Milk.
Fuel that sits right, or your money back.
One tub is 25 serves. It comes with the 500ml handheld worth $30, and if it upsets your gut I refund you in full inside 30 days without asking for it back.
GET ENDURANCE FUEL · $82.50Free AU shipping over $130 · Dispatched from Far North Queensland
Everything you need to know