AUSTRALIAN PERFORMANCE NUTRITION
Every ingredient named. Every dose shown.
Performance nutrition for athletes who want to know exactly what they're putting in their body. No proprietary blends. No under-dosing. No BS.
Find your fuelTRUSTED BY 1000's of athletes across Australia
THE PROBLEM
Most sports nutrition looks the part. Until you read the label.
The Australian market is full of products that don't hold up when you turn the tub around. Underdosed electrolytes that don't stop cramping. Cheap maltodextrin carbs that wreck your gut at hour two. Artificial sweeteners. And proprietary blends that hide exactly how little of the good stuff you're actually getting.
We built Pulse to fix that. If a brand won't show you the dose, there's usually a reason.
OUR STANDARD
Transparency isn't a marketing line.
No proprietary blends
Proprietary blends let brands include trace amounts of premium ingredients without telling you how much. Every active ingredient in a Pulse product has a dose next to it.
No nasties
No preservatives. No artificial flavours, dyes or colours. No BS. Just what your body needs to perform.
Ingredients chosen for a reason
HBCD instead of maltodextrin for sustained energy without GI issues. Himalayan Pink Salt for bioavailability. Betaine Nitrate from beetroot. Monk fruit instead of stevia. No bloat, no aftertaste.
HOW WE STACK UP
The ingredient difference.
Most brands talk about quality. Here's what it actually looks like on the label.
| What matters | PULSE. | Supermarket brands | Other AUS brands |
|---|---|---|---|
| Carbohydrate source | ✔ HBCD: rapid absorption, no GI distress | ✗ Maltodextrin or sucrose: harsh on the gut | ✗ Maltodextrin blends: undisclosed ratios |
| Sodium source | ✔ Himalayan Pink Salt: unrefined, trace minerals | ✗ Table salt: refined, no minerals | ✗ Table salt or undisclosed |
| Sweetener | ✔ Monk fruit: no aftertaste, gut-friendly | ✗ Sucralose or artificial sweeteners | ✗ Stevia: GI issues at volume |
| Ingredient disclosure | ✔ Every ingredient and dose fully labelled | ✗ Proprietary blends: doses hidden | ✗ Partial disclosure common |
| Electrolyte profile | ✔ Hydration: 500 sodium / 200 potassium / 70 magnesium | ✗ Critically underdosed | ✗ Inconsistent across products |
| Creatine quality | ✔ 5g micronised: pure, no fillers | ✗ Lower grade, often blended with fillers | ✗ 3g serves: underdosed |
| Nasties | ✔ No preservatives, colours or dyes | ✗ Artificial colours & preservatives common | ✗ Often undisclosed additives |
Most brands use maltodextrin and artificial sweeteners. We don't. Our formulations are transparent because we have nothing to hide and everything to prove.
FIND YOUR FUEL
Find what's right for you.
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